Posts from 2016

Jul 11, 2016 STOP Franchise Executive Talks About Branding Franchising often talks about brand: Brand Image, Brand Awareness, Brand this, Brand that... Brand Brand Brand! The idea of branding is surely something that franchising has contributed to in the past 50 years. However, I contend, after 23 years in business consulting that ... Continue Reading
Jul 11, 2016 The Low Cost of STOP (Mystery solved: We're just less greedy) The folks at S.T.O.P. have been working in the restoration industry for over four decades - not as a restoration company, but as business consultants that served the restoration industry (1971-1996). We began franchising in 1996 and in 2008, began focusing on start-up ... Continue Reading
Jul 11, 2016 12 Helpful Hints for Buying a Franchise Choosing the right franchise is the most important task in becoming self-employed as a franchisee. Here are some simple-to-follow pointers to help you analyze your choices. Does the franchise fall into retail or Biz to Biz? Do you see yourself waiting for customers or ... Continue Reading
Feb 05, 2016 Decide and Conquer Self-Employment with Goals Decisions can be difficult. Big decisions (like choosing a franchise) can require a virtual timeout in your life in order to have clarity. A career change that considers self-employment (with a franchise or not) is a big decision. Founded by a sociology graduate, elements of ... Continue Reading